Be You On Purpose

Welcome To Be You On Purpose

Be You On Purpose began the day founder Tiffany chose to surrender her life to Christ and embrace sobriety, on September 8, 2023. Sitting on her father’s front porch, she noticed a beautiful butterfly fluttering around her. Tiffany had always loved butterflies, but this one felt different. She watched in awe as it gracefully landed and then passed away, symbolizing the beauty but painful transformation that takes place within us all. That day a dream and passion that lived inside her was brought to PURPOSE.

About us

"Be You On Purpose" is a powerful mantra that encourages individuals to live authentically and with intention. It invites you to embrace your true self and make conscious choices that align with your core values and passions. Living "on purpose" means understanding who you are, what you stand for, and what you want to achieve, then taking deliberate steps to reflect these truths in your daily life. It’s about shedding societal expectations and pressures to conform, and instead boldly expressing your unique identity. By being true to yourself and living with purpose, you not only find greater fulfillment but also inspire others to do the same, fostering a world where authenticity is celebrated and valued. Like our founder says "There is no one like you, there'll never be another you, so Be You On Purpose!"

Our Mission

Be You On Purpose is dedicated to empowering you to discover and live simply as your authentic self. We aim to spark confidence, self-love, and self-acceptance, celebrating you exactly as God made you.

Our Vision

We envision you embracing your worth and knowing that no matter your past, you truly matter. With B·Y·O·P, our goal is to inspire a real sense of self-love and self-acceptance across the globe. At its heart, it’s about welcoming how God can transform your past and pain into purpose and passion.

Shop Be You On Purpose